Skip to content Skip to navigation
See our Campus Ready site for most up to date information about the fall semester.Campus ReadyCOVID Help
Division of External Relations

Lynda.com Google Analytics Tutorials

Google Analytics Essential Training

Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. 

Topics include:

  • Setting up an account
  • Installing the Google Analytics tracking tag
  • Working with essential reports
  • Using annotations in analytics reports
  • Graphing data over time
  • Cleaning up data with inline filters
  • Creating and applying persistent segments in reports
  • Determining the location, demographics, and interests of your users
  • Using acquisition reports to determine where your users are coming from
  • Working with behavior reports
  • Visualizing funnels with Goal Flow
  • Setting up goals

HOW TO LOG INTO LYNDA.COM

  1. Navigate to https://www.lynda.com/ and enter ucmerced.edu in the field.
  2. If you aren't logged into CAS, you will be prompted to sign in.

GET STARTED

How does GA work?

GA FUNDAMENTALS

Properties and views

INTRODUCTION TO THE UI AND REPORTS

Navigation basics: View, search, side panel, reports, and admin

Introduction to reports

Metrics and dimensions: The importance of scope

Different ways to view data

AUDIENCE REPORTS

Who are your users?

Audience overview

Demographics and interests

Geographic location

Mobile

ACQUISITION REPORTS

Where are your users coming from?

Channels

BASIC CONFIGURATION

Set up goals