BRANDING ELEMENTS FOR PRINT
UC MERCED LOGO FOR PRINT
The UC Merced logo and seal should be sized to usage size first in Adobe Illustrator and exported into the file format you need, such as JPG, PNG or TIFF pending application. This prevents pixelation and other distortion issues.
SEAL OF UC MERCED
This seal is used under the authority of the Regents of the University of California, The seal may not be altered.
Please note the 1868 UC Seal is not included in UC Merced's branding guidelines. You are required to use the UC Merced seal shown above.
WORDMARK OF THE UNIVERSITY OF CALIFORNIA
Please contact Jennifer Biancucci for original art and guidelines for usage at firstname.lastname@example.org or 559-241-7411.
OFFICIAL UC MERCED FONTS FOR MARKETING COLLATERAL
- Primary Serif: Minion Pro
- Secondary Serif: Bembo (donor signage), Centaur MT, Weiss
- Primary Sans Serif: Kievit OFC Pro
- Secondary Sans Serif: Avenir LT Std, Freight Sans Pro, Frutiger, Meta, Futura, Myriad Pro, ITC Officina Sans
Fonts are available for purchase online through various vendors such as Fonts.com.
THE 'DO NOT' LIST
Please do not stretch/distort the logo. Scale uniformly, the same percentage reduction or enlargement in both height and width. In most software, hold the shift key down to scale uniformly.
RETIRED LOGOS, PLEASE PHASE OUT
EFFECTIVE SEPT. 22, 2016, PLEASE DO NOT USE THESE RETIRED LOGOS ON ANY NEW MATERIALS PRODUCED.