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Print Brand Standards

BRANDING ELEMENTS FOR PRINT


UC MERCED LOGO FOR PRINT

The UC Merced logo and seal should be sized to usage size first in Adobe Illustrator and exported into the file format you need, such as JPG, PNG or TIFF pending application. This prevents pixelation and other distortion issues.
 

UC Merced logo

 

File Format: EPS

UC Merced logo - knockout

 

Knockout File Format: EPS


WORDMARK OF THE UNIVERSITY OF CALIFORNIA

Please contact marketing@ucmerced.edu for University of California Merced wordmark files and guidelines. 

Wordmark logos for UC Merced

OFFICIAL UC MERCED FONTS FOR MARKETING COLLATERAL

  • Primary Serif: Minion Pro
  • Secondary Serif: Bembo (donor signage), Centaur MT, Weiss
  • Primary Sans Serif: Kievit OFC Pro
  • Secondary Sans Serif: Avenir LT Std, Freight Sans Pro, Frutiger, Meta, Futura, Myriad Pro, ITC Officina Sans

Fonts are available for purchase online through various vendors such as Fonts.com.

Official UC Merced fonts for print

THE 'DO NOT' LIST

UC Merced logo

Please do not stretch/distort the logo. Scale uniformly, the same percentage reduction or enlargement in both height and width. In most software, hold the shift key down to scale uniformly.


RETIRED LOGOS, PLEASE PHASE OUT

EFFECTIVE SEPT. 22, 2016, PLEASE DO NOT USE THESE RETIRED LOGOS ON ANY NEW MATERIALS PRODUCED.

Do not use this logo

Retired UC Merced logo

 

Phase out these logos